Long Lasting Colour is transitioning from Hennaplus to Hairwonder

Thursday, 15 May 2025

Long Lasting Colour Will Now Be Offered Under the Hairwonder Brand

Long Lasting Colour is transitioning to the Hairwonder brand, which is globally renowned for its high-quality hair colour and hair care products. This decision stems from the desire to integrate the Long Lasting Colour range—offering 100% grey coverage—into Hairwonder’s existing hair colour portfolio. Long Lasting Colour thus forms a valuable extension to the current ammonia-free Colour & Care line.

New Packaging, Trusted Formula

The Long Lasting Colour products now feature a beautiful new luxurious design that fits perfectly with the Hairwonder brand. The packaging has been slimmed down, allowing 14 colours to fit side-by-side on 1 metre of shelf space (compared to 10 previously). The new box design also uses less paper and ink, resulting in a smaller logistical footprint. The product formulations remain unchanged, so you can continue to rely on the same quality and trusted colour results.

Two New Shades Added

The current palette contained many warm tones, so we’ve expanded the range with two new blonde shades. Long Lasting Colour now offers a complete selection of 28 stunning colours, perfectly suited to every hair colour desire.

About Long Lasting Colour

Long Lasting Colour is a premium permanent hair colour known for its beautiful, long-lasting, and natural-looking results. It delivers a durable, intense, and glossy colour with 100% grey coverage that lasts up to 3 months. The richly nourishing formula contains nine certified organic ingredients, providing superior care, conditioning, and protection for the hair. Colour fading is minimised, hair structure is strengthened, and colour is optimally protected against UV rays. The result is healthy, silky-soft, vibrant hair full of vitality.

Features

  • 100% grey coverage*.

  • Can lighten natural hair by up to 3 shades and darken by up to 6 shades.

  • Lasts up to 3 months.

  • Unique UV hair protector prevents colour fading.

  • Easy and even application, non-drip formula.

  • Superior care and conditioning.

  • Gentle on hair structure and scalp.

  • Strengthens the hair.

  • Enriched with 9 certified organic ingredients.

  • Vegan formulation.